Infographics, handbooks, reports, mini- annual report, brochures, fact sheets, web banners, posters and word/powerpoint templates
Provided in-house creative design support for all hospital programs, services and initiatives. Created and designed engaging communication materials (print, digital) that reflected the true values of Holland Bloorview Kids Rehabilitation Hospital.
Infographics for Concussion Center: Infographics developed for twitter and facebook social awareness campaigns. Also developed into informative postcards.
Peer Support Best Practices Toolkit: A user-friendly resource toolkit for individuals developing and offering peer support programs for families of children with medical complexity and other lifelong disabilities. Contains 3 sections with case studies, resources and worksheets. View here.
connect2care: Developed wordmark and identifier for eHealth portal that were aligned with brand standards. Roll out with brochures, banners, postcards, word templates and application guidelines.
Cerebral Palsy Resource Handbook: A concise 20-page guidebook for families living with cerebral palsy.
Family Advisory Annual Report: The inaugural mini-annual report highlighting the achievements and objectives of the Parent Advisory Committee.
Concept, design, image selection and production
Various eBrochures for the Four Seasons Hotel Toronto. A promotional PDF that functions like a mini-website with top navigation and nested subsections buttons.
Meetings & Events eBrochure: Showcasing their event spaces complete with floor plans and hotel information.
Destination Toronto eBrochure: Directed at group bookings, pages are filled with at-a glance descriptions of customized Four Season group activities, hotel highlights and Toronto as a unique destination.
Wedding eBrochure: A sexy, edgy and fashionable wedding ebrochure directed at the young professional looking to create the ultimate, unforgettable wedding experience.
Hotel Sales Sheet
Produced at the Workhouse
Scanimations, character collage, initial project development
Combining fonts and fortune-telling, The Workhouse created a series of tarot cards exploring society's obsession with 'the unknown' for an issue of Wayward Arts Magazine (Issue 2, No.6).
Each card profiles a role of the tarot and is represented by a typeface that embodies the characteristics and symbolism of the tarot. A unique character was crafted for each card to capture the soul and personality of the tarot it represents. A symbol on the back of the cards links to the tarot – a scanimation that brings it to life. An acetate lens accompanies the cards and interacts with the symbols, animating and bringing each card to life. The twelve cards are housed and sealed in a case that opens to reveal the twelve houses of the tarot.*
Read about the inspiration and origin of the Typoccult tarot cards.
Produced at the Workhouse
Website concept, Word and Powerpoint templates, email templates, style and how-to guides
Created new website look that set a new standard for both online and offline communications initiatives.
Translated new website look to other communications such as e-newsletters, reports, presentations and correspondence. Provided word and powerpoint templates, created email templates, how-to and style template guides.
Logo and brand design, wall graphics, business cards, notepads, tent
Afew years ago, Lauren came to me to brand her services offering gait analysis+physio+running. She had a larger vision to expand into a large clinic where there would be a many practitioners, classes and to become the go-to all things running hub. Graphic assets and style guidelines were created and providing occasional design support for larger collateral. So amazing to see the brand come to life and to work with everyone from TRP.
Located in west end Toronto - check them out @therunning_physio
Editorial design and production
Longwoods is a publisher of academic and scientific research, commentary and information related to health sciences and healthcare. Design and production of quarterly journals and associated products/services for all print and online platforms.
Various logos and identities
Crafting distinctive identities that authentically represent a business or entrepreneur's values and aspirations.
Logo, labels, brochure, product photography, wordpress website
A certified esthetician who handcrafted essential oil blends for herself and family was looking to expand her line of organic scrubs and oils. The logo reflects a sense of refinement rooted in her South Indian heritage and spiritual practice. For the packaging, she wanted the brand to reflect a sophisticated, understated look that highlighted the fine organic ingredients. Labels were printed on precut, waterproof label sheets so that she could easily label the bottles when orders came in. Accompanying website and product brochure.
Blogging, diy crafting, photography and illustration
This personal blog is a collection of sewing and crafting projects that repurposes and recycles materials/fabrics into something useful for kids and home. Posts include inspirations, diy tutorials, great illustrated reads and thift finds.
Wedding invitation and thank you card design, handcrafted event decor, installation and art direction for photography
My sister makes the most creative cakes for all occasions and simply wanted to make spherical cakes for her wedding. This inspiration evolved into everything circles. Along with her favourite colour of sage green - all the elements came together seamlessly into a lovely green and white afternoon outdoor wedding.
Window styling, crafting, chalkboard lettering, installation
Various seasonal window styling and display for a local Toronto make-your-own-wine store. Small budget styling with existing props, dollar/thrift stores.
Wine-seminar theme: Chalkboard lettering with a vintage back-to-school vibe to advertise upcoming in-store Autumn wine seminars.
Wedding wine theme: Large freestanding flower blooms for summer wedding-inspired theme.
Holiday: Festive fabric ornaments for a joyful holiday message.